It was open to all WVU students and organizers say they presented a wide array of ideas.

Robert Loehr was one of 30 WVU students who stood in front of a panel of judges and were given two minutes to explain why their business ideas would work.

Loehr's idea, eco accessories called "Spoke Art," creating fashion items like bracelets out of bicycle parts.

"It's a unique item, it's recycled, it's a green thing, it's making a statement and its just a unique piece of art to have in your home," describes Loehr.

He says he competed in the challenge to get experience pitching an idea in a business setting and to win the cash prize.

Organizers in the WVU College of Business and Economics say the competition highlights national entrepreneurship week and also gets students thinking about starting their own business.

"It's just a fun way for students to come in and pitch their business idea and get some feedback from professionals," says Mindy Walls, Director of the WVU Entrepreneurship Center.

Loehr's effort paid off in the end.

He was one of seven presenters with winning ideas.

His innovative bicycle products will just be a hobby for right now but could pay off in the long run.

Loehr currently sells his "Spoke Art" at Pathfinder on High Street in Morgantown and at MountainMade.

The College of Business and Economics also holds a business plan competition every year.

It's very similar to the "Idea Challenge" but it lasts all year and the final prize is $10,000 to help start the business.